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Adidas Ultra Boost Launch

On January 22, 2015, Adidas launched their newest running shoe: Ultra Boost. For the world-wide launch event, Adidas’ top executives gathered with world-class athletes and the media to reveal the latest in running shoe technology. Oxygen was brought in to handle all the lighting, sound and video components of this epic launch at the iconic 23 Wall Street.

Our client wanted the venue to keep its gritty, raw, construction character to invoke a dystopian, revolution feel. Over almost 2 days, we created 6 distinct areas spread across 3 floors each requiring separate power distro, lighting, audio and video. To enhance the gritty and raw looking space, we repurposed industrial fixtures to act as both scenic elements and light sources. The crescendo was operating a full lighting, sound and video reveal presentation.

Adidas launches Ultra Boost at 23 Wall Street – January 22, 2015

Adidas launches Ultra Boost at 23 Wall Street – January 22, 2015

Oxygen Eventworks chosen for all lighting, sound, video and staging

Entrance: guest check-in & beginning of Ultra Boost Experience

Entrance: guest check-in & beginning of Ultra Boost Experience

Lighting on custom truss

Entrance: guest check-in & beginning of Ultra Boost Experience


Entrance: guest check-in & beginning of Ultra Boost Experience


12K rear projection

Guests enter “reveal” room


Guests enter “reveal” room


20K rear projection, 130 Ft of custom truss structures with moving head and 8 point D7B system

Reveal

Reveal

Fully choreographed show: lights, video and sound all in concert

Olympic Medalist Runs on Special Test Track

Olympic Medalist Runs on Special Test Track

Seamless plasmas and photo quality lighting provided from unconventional fixtures

6 Stories Deep Bank Vault

6 Stories Deep Bank Vault

Uplights and Wireless pinspots

6 Stories Deep Bank Vault

6 Stories Deep Bank Vault

Uplights and Wireless pinspots