Nike Therma Sphere Max Launch
In September 2015, Nike launched their newest line of cold weather apparel: Therma Sphere. For the launch event, Nike’s top researchers gathered with the media, influencers and select consumers to reveal their latest in high tech athletic wear. Oxygen was brought in by one of the top experiential marketing agencies in the country to handle all the lighting, sound and video components of the event.
Our client wanted to create an amazing experience for guests to be able to project their own Predator-vision heat signature onto a branded wall. Our solution to execute our client’s vision was to bring in infra-red technology which is used primarily for military applications and seldom used in the event world.
We were also given a great workout video that we projected on to a 20 foot high 3-D mountain. We 3-D video mapped the mountain taking into consideration every angle of the mountain all in a room that was taken down to 32 degrees.
AWARD WINNING
For their 2015 Experience Design Awards, Event Marketer named this event in the Best Overall Consumer Event Environment category: The Experience Design Award Winner!
Predator-Vision Room
Infra-red technology used to detect guests heat signature projected onto branded wall
Predator-Vision Room
Infra-red technology used to detect guests heat signature projected onto branded wall
Reveal Room
All lighting, video and sound including choreographed “show”
Workout Room
3-D video mapping onto 3-D Mountain played during 32 degree workout
Workout Room
3-D video mapping onto 3-D Mountain played during 32 degree workout
Workout Room
3-D video mapping onto 3-D Mountain played during 32 degree workout