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Dior Poison Girl Launch

Dior launched their new Poison Girl fragrance in January 2017 in NYC’s hottest club – the Up & Down. Oxygen was brought in by one of the top experiential marketing agencies in the country to handle all the lighting, sound and video components of the event. It was transformed into Dior’s Poison Club through the use of several technology to create an unforgettable night.

Our client wanted to create a mood that was both girly and grunge, alluring and mysterious. Oxygen helped achieve this by video mapping projections onto window blinds to transform the existing booths into private “boudoirs”. These provided a great display to create the sensual mood and project Dior’s content.

Teaming up with designer Jonathon Beck, we helped bring his vision to life with old school tickers, live feed monitors, bar screens and mood lighting throughout. In addition to the voyeuristic blind dividers, Oxygen set-up 12 old-school security TV’s which ran a live video feed from different areas of the Poison Club. These were a great surprise for attendees as they danced the night away!

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

The walk in look… hues of pinks, purples and reds cloud the club space

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

How about this as your bedroom? A cluster of screens to create a video wall with live Dior feed and a couple of pixel tubes to add to the feel.

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

A neon nuance. Hush.

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

How about this incredibly intricate video mapping on to horizontal blinds…

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Poison POP! Another neon curation.

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

We took guests back in time with these old school tickers!

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Sweet but sultry with these hints of pink throughout a room of red.

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

Dior Poison Girl Eau de Toilette International Launch : at the Dior Poison Club New York

The old school theme rolling on but now with a pyramid of dated TV monitors, running live Dior feed.