Adidas launched their new EQT range at NY33 and needed something extra to showcase their new collection. They brought us in to do just that!

Transparent OLED screens are the latest toy in event production! OLED stands for Organic Light Emitting Diode. Standard Transparent LCD screens require a backlight, however OLED transparent screens are able to display images without a backlight.

We provided these at this event. We configured four 55″ transparent OLED screens into one. This provided a great solution for viewing the product, whilst making the venue appear more open with the transparency of the screens. Transparent OLED screens are able to display images without a backlight and can be placed in the middle of a room or integrated into a wall.

When it comes to creating unique design elements and showcasing a brand at an event, these screens allow the possibility of integrating static real-life objects with any choice of digital content. This can enable images, text and video to be incorporated with different objects and provide greater customer engagement.